Your brand got you here.
Strategy gets you everywhere else.

Fractional CMO for founders who are brilliant at their business and ready to hand marketing to someone who will own it completely.

Let's Talk

ABOUT

I'm Natasha. I've built brands the world knows by name.

The ones on the billboards. On the shelves. In your feed. The brands people want in their homes and in their lives.

I've taken those brands from local to national and global scale, led multimillion dollar campaigns from ideation all the way through to market, and done the kind of work most companies don't get access to until they're very big.

I started A Brand Lift to bring that level of thinking to brands that are ready for it. Senior marketing leadership, without the full-time hire or the agency layer.

BRANDS I’VE WORKED WITH

14+ years building consumer brands

$7M+ campaigns led end-to-end

Local to global, national and international launches

Multi-agency, multi-market campaigns

You've built something real.
Marketing is the missing piece.

  • You're great at what you do. Marketing has never been your focus. And the business has outgrown winging it.

  • You've hired agencies and still feel like nobody really gets your brand.

  • You're scaling but your marketing hasn't kept up.

  • There's no senior marketing voice in the room making the big calls.

  • You know something is off. You just need someone to own it.

That's me, let's talk

Senior marketing leadership.
Without the full-time cost.

A fractional CMO is not an agency. Not a consultant. Not someone who manages your social media.

It's a senior marketing executive who sits inside your brand, leads your strategy, and is accountable for results, just without the full-time salary, benefits, and overhead.

For brands that are ready to scale, this model is often exactly what's needed: real leadership, clear positioning, and a strategic north star, without a full-time hire before you're ready for one.

1

Brand strategy and positioning

2

Go-to-market planning and execution oversight

3

Agency and team leadership

4

Campaign development and creative direction

5

Channel strategy and media planning

6

Cross-functional marketing leadership

See if it's a fit

The right fit matters.

THIS IS FOR YOU IF

  • You're a founder or CEO with a real business, real revenue, and no marketing leader in the room

  • You have revenue and real traction but your brand isn't where it needs to be

  • You're scaling and need a senior marketing voice in the room

  • You're preparing for a major launch, retail expansion, or funding round

  • You're tired of managing agencies with no one holding the strategy

THIS IS NOT FOR YOU IF

  • You need someone to execute, write content, manage social, or run ads

  • You're pre-revenue or early-stage with limited marketing budget

  • You need a quick turnaround freelancer or project based vendor

Ready to explore? Fill out the form.

Ways to Work Together

Every brand is at a different stage. Here’s where we can start.

Fractional CMO

Full strategic marketing leadership embedded in your business. I sit inside your brand, own the strategy, lead your teams and agencies, and drive the work that moves the needle. This is the deepest level of engagement.

Best for: brands ready for a senior marketing leader without a full-time hire.

Strategic Advisory

Monthly strategic guidance and brand direction. I'm in your corner on a lighter touch basis, a senior voice to pressure test decisions, sharpen positioning, and keep the brand moving in the right direction.

Best for: brands that have internal marketing support but need senior strategic oversight.

Marketing Audit

A full assessment of where your brand and marketing stand today. What's working, what's not, where the gaps are, and what needs to change. You walk away with a clear picture and a prioritized roadmap.

Best for: brands that know something isn't working but aren't sure where to start.

Not sure where to start?
Fill out the form and we'll figure it out together.

Fill out the form

Questions? Good ones.

  • An agency will help you bring a great idea to life. But here's the thing: that idea doesn't stay yours. Agencies sell what works. If they find a strategy that moves the needle for your brand, they will turn around and sell a version of it to your competitor. That's their business model.

    A fractional CMO builds inside your business. The strategy, the positioning, the creative thinking, it stays with you. That's intellectual property. It belongs to your company, lives in your company, and increases the value of your company. That proprietary brand thinking becomes a real business asset. It increases your valuation, strengthens your positioning, and gives you something tangible to show for the work whether you're raising money, bringing on a partner, or simply building something that lasts.

    Agencies execute. A fractional CMO builds something that's yours.

  • I lead your brand strategy. That means defining positioning, building the marketing roadmap, leading your agencies and internal team, and being accountable for the marketing outcomes that matter. I'm not here to manage your Instagram. I'm here to build the brand.

  • Agencies execute. A fractional CMO leads. I sit inside your brand, own the strategy, and direct the work, including managing any agencies you have. Most brands are missing the strategic layer above the agency, not the agency itself.

  • Engagements are structured as monthly retainers. Investment varies by scope and the type of engagement. The lead form will ask about your budget so we can confirm it's a fit before we get on a call.

  • I've spent 14 years building some of the most recognized brands in the world — the ones on billboards, on shelves, and in people's homes. That experience travels. I work with founders and leadership teams across industries who have a great business and need someone to bring that level of strategic thinking to their marketing. If the ambition is there, we should talk.

    That experience translates across hospitality, luxury, lifestyle, wellness, beauty, and food and beverage. If brand positioning and scaling are the core challenge, that's where I do my best work.

  • I work with a small number of clients at a time by design. That's the point. You get real access and real attention, not a team of account managers.

  • Fill out the lead form. It takes about 5 minutes and will tell us both a lot. If it looks like a fit, we'll schedule a call. If it's not the right time or the right match, I'll tell you that too.

  • My primary model is monthly retainers. For the right situation, I'm open to a defined strategic project. Reach out via the form and we can talk through what you need.

Ready to build something that scales?

Fill out the form below and tell me about your brand. If it sounds like a fit, we'll find time to talk.

hello@abrandlift.com